Dr. Jud on the TODAY show: “Overcome anxiety in 2020”

  An anxiety epidemic was on the rise, even before the Coronavirus outbreak. Watch Dr. Jud and NBC’s TODAY SHOW team exploring a unique approach to an old problem that presents a struggle for millions of Americans as well as those around the world. Learn about the evidence-based benefits of mindfulness practice and the ways … Read more

NBC News interviews Dr. Jud about digital therapeutics

Our minds get hooked on various habits within certain contexts and environments. To re-train our minds and change these habits, we need access to evidence-based tools on a daily basis, when we are operating in those triggering environments. This approach is at the heart of the work that Dr. Jud and his team use – … Read more

Our Brains Are Out of Date!

Millions of years ago, when eating and trying not to get eaten were our full-time jobs, our minds developed a very important survival tool. it basically it goes like this: We see some food that looks good, our brain says calories, survival! And we eat the food. It tastes good and as a reward, our … Read more

Watch Dr. Jud’s Keynote at the Brain Mind Summit at MIT (2019)

Brain Mind Summit 2019 Logo

Dr. Jud Brewer gave a keynote talk on the neuroscience of habit formation, the root of “everyday addictions”, and why willpower isn’t a winning strategy for changing behavior at MIT’s Brain-Mind Summit in May 2019. He gave a similar talk at the Fortune Brainstorm Health conference in April 2019.

Introduction to Habit Loops

Habit Loop characters

Habits are our brain’s way to conserve energy and keep us alive. But addictions are just runaway habits, and science shows us how to overcome them.

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